Consumer Behavior on Advertisement

Abstract : The purpose of this unit is to make a start, to describe something about what advertising is and is not, to introduce you to some of its major forms and functions, and to begin to raise some of the issues that make it such an intriguing subject for study.

Often covered by the media without charge. But non personal they are distinguished from forms of personal salesmanship in business establishment or door to door. The advertiser is identified, which again sets this form of persuasive communication apart from various types of promotion and publicity in the form of “News” or Feature” Material feature” often carried by the media, but supplied by a particular source whose intent is often persuasive (e.g. a “consumer information” specialist on a TV talk show who in fact works for an appliance company).

Source: www.final-yearproject.com

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