Market Survey on Brand Equity of Pondicherry Co-Operative Spinning Mills Ltd

Abstract :-
Brand equity is an asset to any company. It provides competitive advantage to the company in the from of better bargaining power with the channel member ability to price higher then the competitors products and also enables the company to leverage from its brand name through brand extension decision hence a brand with a strong brand equity will ensure brand loyalty among consumers and increased revenue earning capacity for the company.

The project aim to study the brand equity enjoyed by spin co in a globalizes economy where competition is growing steadily this study will help the company determine its brand power among the consumers so as to leverage on its brand equity and take necessary corrective actions.

The study revealed that spin co enjoys a monopoly status in the department while on the other hand unbranded furnishing also séance to have some preference tendency is high among spin co consumers there by equity also the brand switching tendency is considers abler but this is due to the variety seeking buyer behaviors involved in the product category.

Author:- S.Mahesh

Source:-Final-yearproject.com

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