Brand equity is an asset to any company. It provides competitive advantage to the company in the from of better bargaining power with the channel member ability to price higher then the competitors products and also enables the company to leverage from its brand name through brand extension decision hence a brand with a strong brand equity will ensure brand loyalty among consumers and increased revenue earning capacity for the company. Continue reading Market Survey on Brand Equity of Pondicherry Co-Operative Spinning Mills Ltd
Cash is the money which a firm can disburse immediately without any restriction. The term cash includes coins, currency and cheques held by the firm, and balances in its bank accounts. Sometimes near-cash items, such as marketable securities or bank times deposits, are also included in cash. The basic characteristic of near-cash assets is that they can readily be converted into cash. Continue reading Cash Management At Standard Polymers
Abstract : The purpose of this unit is to make a start, to describe something about what advertising is and is not, to introduce you to some of its major forms and functions, and to begin to raise some of the issues that make it such an intriguing subject for study.
Often covered by the media without charge. But non personal they are distinguished from forms of personal salesmanship in business establishment or door to door. The advertiser is identified, which again sets this form of persuasive communication apart from various types of promotion and publicity in the form of “News” or Feature” Material feature” often carried by the media, but supplied by a particular source whose intent is often persuasive (e.g. a “consumer information” specialist on a TV talk show who in fact works for an appliance company).
As the name implies, a multinational corporation is a business concern with operations in than one country. These operations outside the company’s home country may be linked to the parent by merger, operated as subsidiaries, or have considerable autonomy. They have the capacity to shape global trade, production, and financial transactions. Multinational corporations are viewed by many as favoring their home operations when making difficult economic decisions, but this tendency is declining as companies are forced to respond to increasing global competition. Continue reading Role of Multinational Corporations in Shaping International Relation
This is MBA project report on “Awareness about the derivative and its comparison with equity” undertaken at Anand Rathi Financial services ltd. and submitted in the partial fulfillment of the requirement of the awards of Master of Business Administration. Anand Rathi is a leading full service investment bank founded in 1994 offering a wide range of financial services and wealth management solutions institutions,
corporations, high–net worth individuals and families. Continue reading Awareness About the Derivative and Its Comparison with Equity
The recruitment and selection is the major function of the human resource department and recruitment process is the first step towards creating the competitive strength and the strategic advantage for the organizations. Recruitment process involves a systematic procedure from sourcing the candidates to arranging and conducting the interviews and requires many resources and time. Continue reading MBA Project on Recruitment and Selection