Market Survey on Brand Equity of Pondicherry Co-Operative Spinning Mills Ltd

Abstract :-
Brand equity is an asset to any company. It provides competitive advantage to the company in the from of better bargaining power with the channel member ability to price higher then the competitors products and also enables the company to leverage from its brand name through brand extension decision hence a brand with a strong brand equity will ensure brand loyalty among consumers and increased revenue earning capacity for the company. Continue reading Market Survey on Brand Equity of Pondicherry Co-Operative Spinning Mills Ltd