A car is one of the most significant purchases that an Indian household makes and this project addresses the most important question that perplexes car manufacturers.Indians have emerged as avid car enthusiasts sporting their prized possessions as status symbols and speed machines. Foreign car companies have discovered the Indian consumer as well as the R & D potential in the Indian technical fraternity and are setting up manufacturing plants right and left across the country at lower costs. Continue reading MBA Report on Car Market and Buying Behavior – A study of Consumer Perception
This Report is an attempt to provide a detailed comparative analysis of the recruitment and selection process done by Britannia Industries Ltd. & Parle Biscuits Ltd. In my thesis program I met more than 25 employees. During this thesis program I came to know that, the success or failure of an organization is largely dependent on the caliber of the people working therein. Without positive and creative contributions from people, organizations cannot progress and prosper. Continue reading Comparative Analysis of Recruitment & Selection Process Followed by Britannia & Parle
Brand equity is an asset to any company. It provides competitive advantage to the company in the from of better bargaining power with the channel member ability to price higher then the competitors products and also enables the company to leverage from its brand name through brand extension decision hence a brand with a strong brand equity will ensure brand loyalty among consumers and increased revenue earning capacity for the company. Continue reading Market Survey on Brand Equity of Pondicherry Co-Operative Spinning Mills Ltd
Abstract : The purpose of this unit is to make a start, to describe something about what advertising is and is not, to introduce you to some of its major forms and functions, and to begin to raise some of the issues that make it such an intriguing subject for study.
Often covered by the media without charge. But non personal they are distinguished from forms of personal salesmanship in business establishment or door to door. The advertiser is identified, which again sets this form of persuasive communication apart from various types of promotion and publicity in the form of “News” or Feature” Material feature” often carried by the media, but supplied by a particular source whose intent is often persuasive (e.g. a “consumer information” specialist on a TV talk show who in fact works for an appliance company).
Event scheduling is one of many important decisions facing event marketers in the entertainment industry (i.e., how should multiple performances be scheduled across markets, across venues, and over time?). While there is ample research examining the issues of costs and constraints associated with such a decision, virtually no research exists to examine the impact of these decisions on consumer demand. Hence, the objective of this dissertation is to examine how consumers respond to event marketers’ scheduling decisions. First, a scheduling effect may arise from performances within a market. Continue reading Effects of Performance Schedules on Event Ticket Sales
This dissertation comprises of two essays that investigate factors influencing interdependent decision-making and the evaluations of such decision outcomes. In the first essay, we examine the influence of time taken by a bargaining opponent to respond to an offer on bargainers’ perceptions of their own bargaining outcomes. Extending previous research in several important ways, we propose and test a conceptualization where inferences of opponent’s reservation price lie at the core of the underlying explanation. Continue reading Essays on Making Interdependent Decisions and Their Evaluations