MBA Report on Car Market and Buying Behavior – A study of Consumer Perception

A car is one of the most significant purchases that an Indian household makes and this project addresses the most important question that perplexes car manufacturers.Indians have emerged as avid car enthusiasts sporting their prized possessions as status symbols and speed machines. Foreign car companies have discovered the Indian consumer as well as the R & D potential in the Indian technical fraternity and are setting up manufacturing plants right and left across the country at lower costs. Continue reading MBA Report on Car Market and Buying Behavior – A study of Consumer Perception

Comparative Analysis of Recruitment & Selection Process Followed by Britannia & Parle

This Report is an attempt to provide a detailed comparative analysis of the recruitment and selection process done by Britannia Industries Ltd. & Parle Biscuits Ltd. In my thesis program I met more than 25 employees. During this thesis program I came to know that, the success or failure of an organization is largely dependent on the caliber of the people working therein. Without positive and creative contributions from people, organizations cannot progress and prosper. Continue reading Comparative Analysis of Recruitment & Selection Process Followed by Britannia & Parle

Inventory Management in Everest Industries Ltd

The purpose of the project was to find out effective means of Inventory management followed this path with focused strategies for improving corporate minimize the cost of inventories,minimize the holding days of inventories, and the maintain the flow of production. The project involved discussing the drivers of superior inventory management performance because it is a barometer for the underlying business behavior. The objective was to better assess the true potential of the company and its ability to achieve sustainable results from this potential. Continue reading Inventory Management in Everest Industries Ltd

360 Degree Financial Planning and Awareness of Bajaj Capital

The word insurance is an under writing by a company, society or the state to provide or safeguard against loss provision, against sickness, death etc in return for regular payment i.e. premium. Insurance is a cooperative device to spread the loss cause by a particular risk over a member of persons who are exposed to it and who agree to insure themselves against the risks. Continue reading 360 Degree Financial Planning and Awareness of Bajaj Capital

Analysis of Demat Account and Online Trading at Indiabulls securities Ltd.

Abstract :-
The commencement of E-Trading and Demat has transformed the capital market in India. With the help of Demat and Trading account, buying and selling of shares has become a much faster and even process than trading with the assistance of a physical broker. It provides for the assimilation of bank, broker, stock exchange and depository participants. This helps to get rid of the painstaking procedure of investing in stock exchange. Today, if one wants to invest in stock market, he has to contact a broker on phone or meet him personally to place order. Continue reading Analysis of Demat Account and Online Trading at Indiabulls securities Ltd.

Market Survey on Brand Equity of Pondicherry Co-Operative Spinning Mills Ltd

Abstract :-
Brand equity is an asset to any company. It provides competitive advantage to the company in the from of better bargaining power with the channel member ability to price higher then the competitors products and also enables the company to leverage from its brand name through brand extension decision hence a brand with a strong brand equity will ensure brand loyalty among consumers and increased revenue earning capacity for the company. Continue reading Market Survey on Brand Equity of Pondicherry Co-Operative Spinning Mills Ltd