Brand equity is an asset to any company. It provides competitive advantage to the company in the from of better bargaining power with the channel member ability to price higher then the competitors products and also enables the company to leverage from its brand name through brand extension decision hence a brand with a strong brand equity will ensure brand loyalty among consumers and increased revenue earning capacity for the company. Continue reading
Cash is the money which a firm can disburse immediately without any restriction. The term cash includes coins, currency and cheques held by the firm, and balances in its bank accounts. Sometimes near-cash items, such as marketable securities or bank times deposits, are also included in cash. The basic characteristic of near-cash assets is that they can readily be converted into cash. Continue reading
Abstract : The purpose of this unit is to make a start, to describe something about what advertising is and is not, to introduce you to some of its major forms and functions, and to begin to raise some of the issues that make it such an intriguing subject for study.
Often covered by the media without charge. But non personal they are distinguished from forms of personal salesmanship in business establishment or door to door. The advertiser is identified, which again sets this form of persuasive communication apart from various types of promotion and publicity in the form of “News” or Feature” Material feature” often carried by the media, but supplied by a particular source whose intent is often persuasive (e.g. a “consumer information” specialist on a TV talk show who in fact works for an appliance company).
The primary objective of HDFC is to enhance residential housing stock in the country through the provision of housing finance in a systematic and professional manner, and to promote home ownership. Other objective of this report are to know about the HDFC home loan and its products, to have the first hand information on loan procedure, sanctioning and disbursement in HDFC ltd, to compare the performance of HDFC with other market players. Continue reading
Objective of this management report are to evaluate investment performance of selected mutual funds in terms of risk and return, to evaluate and create an ideal portfolio consisting the best mutual fund schemes which will earn highest possible returns and will minimize the risk. The intention behind taking over this project with SBI Group was to primarily understand the role of banks in providing investment solutions and advices to its customers. The project was carried out for the period of 45 days. Continue reading