MBA Report on Car Market and Buying Behavior – A study of Consumer Perception

A car is one of the most significant purchases that an Indian household makes and this project addresses the most important question that perplexes car manufacturers.Indians have emerged as avid car enthusiasts sporting their prized possessions as status symbols and speed machines. Foreign car companies have discovered the Indian consumer as well as the R & D potential in the Indian technical fraternity and are setting up manufacturing plants right and left across the country at lower costs. Continue reading MBA Report on Car Market and Buying Behavior – A study of Consumer Perception

Performance Appraisal System at Lilavati Hospital

Lilavati hospital & research centre is very well known hospital in Mumbai & in India also with its excellent research facilities & world famous researchers. This project is titled as performance appraisal system at Lilavati hospital & tries to find out the different aspects of performance appraisal in the hospital. Different officials working in the HRD department have provided very important data in this respect. Formal & informal interviews as well as the research (through questionnaire) are the basic methods of data collection used in this project work. Also secondary data provided by the hospital officials is of immense importance. Every effort has been made to understand the long term plans of hospitals for implementing performance appraisal program. Continue reading Performance Appraisal System at Lilavati Hospital

360 Degree Financial Planning and Awareness of Bajaj Capital

The word insurance is an under writing by a company, society or the state to provide or safeguard against loss provision, against sickness, death etc in return for regular payment i.e. premium. Insurance is a cooperative device to spread the loss cause by a particular risk over a member of persons who are exposed to it and who agree to insure themselves against the risks. Continue reading 360 Degree Financial Planning and Awareness of Bajaj Capital

Analysis of Demat Account and Online Trading at Indiabulls securities Ltd.

Abstract :-
The commencement of E-Trading and Demat has transformed the capital market in India. With the help of Demat and Trading account, buying and selling of shares has become a much faster and even process than trading with the assistance of a physical broker. It provides for the assimilation of bank, broker, stock exchange and depository participants. This helps to get rid of the painstaking procedure of investing in stock exchange. Today, if one wants to invest in stock market, he has to contact a broker on phone or meet him personally to place order. Continue reading Analysis of Demat Account and Online Trading at Indiabulls securities Ltd.

Market Survey on Brand Equity of Pondicherry Co-Operative Spinning Mills Ltd

Abstract :-
Brand equity is an asset to any company. It provides competitive advantage to the company in the from of better bargaining power with the channel member ability to price higher then the competitors products and also enables the company to leverage from its brand name through brand extension decision hence a brand with a strong brand equity will ensure brand loyalty among consumers and increased revenue earning capacity for the company. Continue reading Market Survey on Brand Equity of Pondicherry Co-Operative Spinning Mills Ltd

Consumer Behavior on Advertisement

Abstract : The purpose of this unit is to make a start, to describe something about what advertising is and is not, to introduce you to some of its major forms and functions, and to begin to raise some of the issues that make it such an intriguing subject for study.

Often covered by the media without charge. But non personal they are distinguished from forms of personal salesmanship in business establishment or door to door. The advertiser is identified, which again sets this form of persuasive communication apart from various types of promotion and publicity in the form of “News” or Feature” Material feature” often carried by the media, but supplied by a particular source whose intent is often persuasive (e.g. a “consumer information” specialist on a TV talk show who in fact works for an appliance company).

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